2 Proven, Easy-to-Use Formulas for Getting More Profit Using Facebook
I made this Small Business Marketing Blog video on the way to the airport so….its not the best quality marketing training. But I can tell you that this is a real, no hype marketing strategy to get new customers and clients using facebook for business. Our members also follow a similar marketing model for getting new leads with twitter
I don’t claim to be an small business marketing facebook expert….Thats not my focus. I just have a passion for effective marketing and finding new and better ways to grow the businesses of the really great small & medium size business owners I coach or Speaker at Seminars for Small Business Owners.
Small Business Marketing Blog Video Description
today you and I are going to talk about two quick and simple formulas to attract free leads using Facebook.
Now just so you know, we have a similar small business marketing blog video like this at GuaranteedProfit.com with regards to marketing, creating leads and finding customers with Twitter, and some of our small business owners here have actually taken that technique, translated over to their Facebook Marketing and have been getting some really great results, so I thought that I would share it with you. so hopefully will apply these ideas to your small business marketing efforts.
That way you could get some great results and attract some new customers, and make more money and of those fun activities that come along with good marketing ideas. The really simple and easy way to attract customers on Facebook for your small business is just to go to your profile, and at the top right-hand side you’re going to see a search button.
If your small business is geographically located in one specific area, than you can get value out of finding new customers or prospects that are just moving to your location.
Now, the value in that is that Facebook marketing idea you have “first movers” advantage, you have the first opportunity to establish a relationship with someone that’s moving to the area.
So if you’re a restaurant or a retailer, or a dentist or a doctor, it doesn’t really matter what kind of small business your wanting to market, but the fact of the matter is they’re going to be more likely to do business with you and to refer new customers to you if they have a relationship with you before someone else refers your competition to them.
And after you find your new prospect its really all about good follow up marketing strategies.
So anyway…..All you have to do is go to the search button on the top, right-hand side and we’ll put “moving to Orlando.” But you just put the location or territory of your small business marketing efforts.
And then on the left-hand side, what you’ll see is something on the very bottom that says, “Posts by Everyone.” You’re going to go ahead and click on that, and you’re going to see everything, this one is seven minutes ago about an hour ago, hour ago, two hours ago…here are all the people that are telling their friends that they are moving to Orlando, or someone is moving to Orlando.
So let’s click on Maria, let’s say we have a restaurant as an example, all we’re going to do is click “Add As a Friend” and we’re going to leave Maria a personal message and say,
“Hey, I noticed that you’re moving to Orlando, and my name is so-and-so, and I work with (name your business or company you work with) and just let them know that it’s a great city to move to, a great city to live if you have any questions about getting to know the area, even if you get lost and want to know directions, feel free to send me an email or connect with me because I’ve been here for __ years and I know how nice it can be to have a friend in the area.
I look forward to getting to know you more” and then just send the friend request. Type up that simple message, Don’t try to give them this tip to sell them your products, don’t try the sell them your services, just make a friend. The truth of the nature is that Facebook, Twitter, especially on the first connection, the process of trying to sell something turns a lot of people off.
Facebook is really for relationship creating and relationship management.
You can go through some certain things that you can create referrals and do all that fun stuff later on.
So that’s the process of geographically locating your potential customers or clients in the future.
Another way to use facebook for business is use the same search button, and remember we’re tapping into your customers conversation, we’re tapping into a conversation they’re having with their friends and family, so you want to think of the conversation they’re going to have right before they go and find your competition (or your small business.)
So we’ll just put, “Looking for financial advisor in Toronto.” Choose “Posts by Everyone,” Anna Junger is looking for a financial advisor in Toronto, any suggestions?
Now if you’re a financial advisor in Toronto, this was January 22nd, all you’d have to do is click on her profile, click “Add As Friend”, write her a personal message and say,
“Hey, my name is Nathaniel Mohr, I am a financial advisor in Toronto – or whatever industry you’re in, or whatever you’re trying to accomplish – Like for me I might say “small business speaker” ; )
if you have any questions about the industry I know it can be kind of confusing, feel free to ask. Provide some value, don’t try to sell them something, don’t spam them with some sort of great offer. The most you want to do is give them you USP if you can do it conversationally.
Just let them know that you’re here to help. Remember this is a friend request and you’re not really sending a traditional email, it’s a little bit different.
That’s it, wow! That was a really complicated marketing strategy, not really…actually it was pretty easy way for your small business to get tons of new wasn’t it?
It’s a really nice, easy way to start to establish and find tapping into other peoples’ conversations of your potential customers or clients And just kind of connecting with them before they might get a referral from someplace else.
So I hope you got value out of that, the key is to take action and use that, because if you use that, I know a lot of our members getting great results from that simple process.
They are getting tons of leads, they’re putting that little cage around them with their facebook account basically.
They’re establishing more relationships, they’re creating more small business referrals and all types of fun stuff like that.