This little Christmas Coupon Marketing Idea is for those interested in using coupon marketing more effectively or using coupon marketing in a different way for increased response.

A lot of small businesses around the Holidays (specifically those of us with retail stores) find that getting people to walk in our store is a little easier. Of course, that’s just because of the extra walk by or drive by traffic from people who are already Christmas shopping (of course this is dependent on your location but..never the less).

If anything, the last couple years have taught us that it doesn’t matter if its marketing at Christmas, coupon marketing or any kind of marketing, as the economy changes, so do the buying habits of our customers. And as the buying habits of our customers change, so does the process we should use to engage our customers. This is because our take home, put in our pocket profits is a direct relationship with our ability to use our marketing to engage our best customers and keep their attention long enough to get a commitment to buy from us.

If you are going to invest some kind of small business marketing tactic to get people in your store, you might as well get a little bump again by getting your customers to spend more with you.

So here is one real simple (yet massively effective) way, to get the person that is already in your retail store a few feet closer to purchasing from you…