HOW TO: A Simple Marketing Plan Using Social Media with Powerful Examples
The Average Person can be very distrusting. They have possibly been let down by their spouse, parents, their favorite politician, member of the church, people in their work place, etc. Pretty much everyone has been let down while involved in some type of relationship or another. Especially when it comes to a product or service they have purchased.
So How in the world do you expect to communicate a message that earns a complete strangers trust? At the same time, how do you influence them to pull out their hard earned money and give it to you when they have a memory about a bad experience they had when purchasing something else.
The truth is, when you make a claim about your business, your ideal customer sees only that….
A claim.
But when a satisfied customer says the exact same thing, it becomes a fact in the mind of your prospect. Making your big, bold, promise in your marketing, the “truth.”
Customer or Client Case Studies Help establish instant credibility so harvesting them is one of the most profitable things you can do for your customer-attraction tool kit.
What customers say about your product or service carries more weight than anything you tell them no matter how well you say it.
So here is a simple way to get your most satisfied customers to turn into your most profitable sales people.
- Ask yourself: What are the key benefits my customers or clients are looking for that would make them want to do business with you?
- Then consciously create a memorable, positive experience for your customers by providing those benefits the best way you realistically can.
- While your customers or clients are feeling the feelings that are generated from that positive experience of doing business with you, your establishment, or your team, talk to them about there experience and ask them if they experienced the benefits you thought of earlier (this primes the pump and makes them concisely aware of how great it was to invest in the experience of doing business with you).Then ask them if they enjoyed doing business enough to recommend you.
- If they say yes, give them a referral mechanism. This will vary depending on your industry but an example would be two coupons for something free (one for them and one for the person they feel would get value for doing business with you).
- After getting their permission, get out a small camera if your face-to-face (just about any up-to-date camera has a video switch to take a few minutes of video) and ask them what there experience was like to do business with you….now you have a great piece of digital marketing material to leverage on your blog, website, facebook, ect…
Here is an example of one.
Hey Nate
My wife Julie wanted to say thanks for giving her her husband back and she is sorry for being so skeptical right when I told her I wanted to coach with you.
I missed out on the first part of my kids’ life because my business was brand new. Then, when the economy started going sout,h I had to put on the after burners and work even harder. But just after 7 months of coaching with you, I forgot that times were suppose to be tough for everyone because I just had 3 record months in a row and I spend more time with my family than I ever have since I started my crazy entrepreneurial journey.
I look forward to our Next Call!
Andy Y.
You can turn a video into audio, and audio into print, so always try to start with a video.
P.S If you get personal satisfaction out of giving value to your other friends that are Entrepreneurs, your welcome to share this with them.
