Tips to: Create a Small Business Marketing Plan with Big Profits
This short blog article I cut out all the fat and reveal exactly what you need for focused marketing plan.
Remember your product or service appeals to a particular definable type of person much more powerfully than it does to just anyone and everyone. But most business owners only find their ideal customer by accident or by throwing enough advertising out there something sticks.
This is why so many small business-owners think that marketing is expensive. Because it is expensive unless you are really investing your money with a targeted return.
Define who your product, business or service appeals to most and then target your message just to them. Choose your Ideal Customer by segmenting possible customers by
geography, demographics or affiliation.
• Demographic target marketing – Reach out to groups of people who share certain demographic characteristics, such as age, income or career.
Places that sell advertising like Television, Magazines, SEO, Pay Per Click, radio or newspapers – provide specific data about the type of people who view the publications.
You can use these medias to send your message to the ideal demographic group that is most likly to buy your product or service.
Another option is direct mail (one of my favorites). Think about renting a mailing list of prospects from your specific demographic audience.
• Geographic target marketing – Send your message into the area you serve. This works very well if part of the reason why your ideal customer would choose you is because of the convenience of your location such as drycleaners, banks, restaurants or the specialty knowledge you have of the area like real estate agencies, property and appraisers. Once you define your geographic area, get your message out as often and in as many ways as possible.
Send the right kind of direct mailings, purchase traceable advertising in local magazines and newspapers and become involved in the community.
• Target-marketing by “special interest groups or association” – create marketing messages to people who share your local group affiliations, such as religious groups, associations and civic groups.
