Marketing Blog Post on how to Build a Small Business Profit Prioritizing Plan
I was asked this questions the other day while I was speaking to a group of small business owners about the new way the most successful businesses are writing marketing plans.
“What plan can I follow to make sure I get the most profitable things done?”
I hope you write this down and use it when you are thinking about the best way to get big profits out of your small business.
This is what I said…..
Step 1. Look at your goal, whatever that goal might be.
Step 2. Then look at what needs to get done in order to reach that goal.
(if you are doing something that isn’t congruent with that goal. Stop)
Step 3. Figure out which of those steps you are most suited to fulfill, and which ones you are not
Step 4. You are always expanding your riendships and working relationships with people, so take the stuff that you are not best suited for and turn that into an opportunity for someone who is best suited for it (delegate).
Step 5. Shut the door. Don’t take calls. Don’t check any online communications and work focused on whatever you are trying to accomplish for at least an hour and a half or whenever it is finished.
A big part of this is constantly checking your personal and professional compass.
That is, figuring out ways to constantly use your goals along with your highest talents as guide posts for your actions. Then, at the end of the day, hold your results up against your goals to plan out future actions.
Marketing your small business and getting any goal you want…… are a lot a like.
A. Decide what your goal is going to be.
B. Determine the effort you’re willing to put forth for that goal.
C. Test different actions for a result.
Don’t take the result personally but understand that your results are the ultimate feedback for how you should approach your next opportunity to move closer to your goal.
Always and forever move forward, believe in yourself as the person that can achieve what it is you want because if you were not that person, you would have never been able to dream it.
