The Common Uniqueness that creates Big Profits for your Small Business
So many people want to be unique, and uniqueness is good when it comes to positioning your company but when it comes to your marketing strategy it can be highly inefficient.
When you set out to take a trip across country you probably pull out a map and locate the shortest route. However, the shortest route may not necessarily be the most prudent route if it leads you off roading.
Roads and highways that are frequently-traveled…they may look at a glance that they take longer, but they are more predictable with numerous stops for aid if needed.
It never ceases to amaze me how many people start a business without first figuring out where they want to go, and then study the most predictable path to their destination.
Reverse engineering is powerful.
When you reverse engineer, you take what has already been done and simple study the components that created success. Then you imitate these components to get the same success. Let’s say I want to start a hamburger and fries shop. Well let’s see, that has been done a few thousand times, and done very well.
There is no need to spend countless years on business formulas when I can pull out the McDonald’s model and simply tweak it for my purposes. In other words, if you want to get results quickly travel the road already paved.
Successful businesses are based in consistency, consistently is based on systematic action, and systematic actions travel along pre-defined pathways. In other words, roads frequently-traveled.
Cutting through the woods may seem quicker, but you’ll probably get stuck in mud.
The truth is every result you want in your life and in your business…has left enough signals that you can find it.
It takes humility to concentrate on what someone else has already done; at least that is one perspective. Another perspective would say it takes uniqueness to be common because most people want to be different.
It would do well for business persons to take a look at their strategies and review whether they are trying to re-invent the wheel or if they are walking to the end of the trail before they start a new one.
Saying that….keep a look out over the next two months.
Because I am going to give you strategies for getting more customers that are PROVEN and TESTED for the best results possible in today’s economy and marketplace…..
I look forward to hearing the results you get by applying them to to your business.
